Yesterday I blogged about using the eBay Insertion Fee Credit to get a “2nd Chance” at selling items that didn’t sell the first time. In order to qualify for that Fee Credit, your item must sell that 2nd time, so you will want to try to make sure it sells.
Some sellers will immediately drop the starting price on the 2nd round to ensure that it sells. If you think your item had too high of a starting price to begin with, this might be an option. But what if you already had a starting price that was rather low (such as at cost or below cost)? If that is the case, there are some other things you can look at to help your listing sell a 2nd time.
Spelling Errors – While this may seem obvious, it never hurts to take a second look – particularly at the title. If any part of your intended search phrase is misspelled in the listing title, your listing will not have come up under that term. That alone could account for it not selling because you would not have got the intended traffic to the listing.
Title Tweak – Speaking of the title, it is the single most important element in an eBay listing because buyers search based on the words in the title. Could your title be different? Take a look at some successful listings that sold what you were trying to sell and see what they did for a title. Don’t copy them, but note what worked for them and then emulate that.
Category – Could the item be in a different category? Most buyers find their eBay items via the eBay search feature, but a certain percentage of them browse categories to find items. Could your item fit into a different category? Again, take a look at some successful listings and see what eBay category they were listed in.
Tomorrow, we’ll take one last look at selling slow moving eBay items.