For the past few months I’ve been using a variety of wireless, blue
tooth headsets, with my cell phone. The latest head set I’m using does
not have clear reception. Often times I can hear the person fine, but
they can’t hear me so well. I love technology, and in fact, the particular bluetooth headset I’m using is made by one of the premier brands.
Yesterday, out of frustration I went back to using the wired headset
that had been gathering dust and feeling neglected. Guess what,
everything sounded so clear, crisp and loud. No static. No
disconnecting. No problems.
Lesson learned: Although the “latest” technologies are nice, sometimes older technology is better.
For example, Microsoft has poured millions of dollars into
advertising Windows Vista, which we all know, and Microsoft would
agree, is poorly designed. Windows 7, in fact, has been touted as
really being an upgrade to Windows Vista. Many businesses, including
myself, are using Windows XP. It works quite well. Sure it might not
have all the slick features of Windows Vista, but it’s solid, doesn’t
crash, nor get in the way of you doing your work. In this case Windows
Vista is the “latest” technology while “XP” is the older technology.
But XP is better.
Maybe you feel pressured to buy netbooks (mini-notebooks) instead of notebooks for your employees. Are netbooks the best mobile device for your office? Maybe not.
Another example, at this time there is not a lot of attention on
email marketing. The attention of the media, or so it seems, is on
blogging and other social media communication tools. While these tools
are good, your experience might indicate that your audience really
prefers email or even a paper based newsletter.
Don’t let the latest technology get in the way of the best
technology for your business. On the other hand, don’t be a technology
dinosaur and use technology that is so old it hampers your growth,
reduces efficiency and causes employees to flee your employ!
What has been your experience with using older technology?