Look just beyond your nose.
Most small businesses already have gold right in their databases in the form of their current customers. I bet you do too.
But so many small businesses overlook this when rolling out a website or newsletter. Getting permission from current customers to send them email is important for your business success. There’s no better referral than a current customer passing along information. And email makes it so easy. It allows you to maximize the benefits of viral marketing without spending a dime.
I haven’t found a business yet that couldn’t strengthen relationships with their current customers, prospective customers or strategic partners by keeping in touch proactively via email — even though it’s a little tougher these days to get the message through.