Forgive me. Between this morning’s piece in
the WSJ about “Tiger’s Top Man” and the latest piece of news regarding the
mysterious woman taken from Tiger’s house to a local hospital near his home,
well, I’m back. Oh, and I heard the old Eagles song “Dirty Laundry,” which is
as timeless as ever. Take a look at the lyrics and you’ll see what I mean.
beginning to wonder just how effective PR can possibly be for this guy. The
grainy tape of the gurney being wheeled into the ER at the hospital made me
nauseous not because of a known illness but the, hmm, I’m not even sure if I
have the words here. Clearly, the media crosses various lines all the time;
that’s what attracts the viewers and the more viewers the more ad dollars and
so on. I guess my question is this: does it really matter what Tiger says or
doesn’t say? It’s as if the controversy isn’t so much about his alleged
indiscretions but his handlers’ management of the situation.
not suggesting the work of crisis communications experts is ultimately
determined by the public, but I am wondering at what point a situations spins
so out of control that whatever a publicist/agent/manager does ceases to
matter, because essentially the damage is done. Just because a client and
his/her handlers are “discreet and unassuming” doesn’t mean the story being
told sounds incredibly salacious. We all know that scandals have lives of their
own. Yet if we can cut off the oxygen these situations need to survive, then
maybe they maybe we can slow down the damage.
do you think? Has the controversy been mishandled? Should the media stop