Years ago I had a favorite breakfast restaurant where I loved to go when I wanted to eat a big old bad unhealthy American breakfast. They had two signature dishes, sausage patties and buttermilk biscuits. I didn’t care too much for the sausage but I was addicted to the buttermilk biscuits. I ate there way too many times (and enjoyed every single one).
Several weeks ago I ate at a neighborhood restaurant right around the corner from my Dad’s home in
I went in and had a fairly good breakfast. The food was good, but not remarkable. The service was friendly and fast. But then they weren’t all that busy. I might go back but I’m just as inclined to go somewhere else. They met my need but they didn’t exceed it. My customer experience was not remarkable. It was only adequate.
They could use a signature dish.
You know what I mean. You’re talking with your friends or using Facebook or Twitter, and you’re trying to determine where to meet for a meal. How many times have you heard or said, “Oh man, we ought to go to _________. They have the best _________!”
That’s what I’m talking about. Their food, service, or something else stands out from the competition like a tree on a
If you’re a business owner, you need a signature dish even if you’re not selling food. Find something that makes you stand out from your competition.
Be the tree on that
You yourself can have a “signature dish.” When your customers talk about you, your company, or your brand, what are you known for? Is it lightning fast customer service? Is it your listening skills? Is it your problem solving ability? Integrity?
It was the late Robert Gozuieta, once Coca-Cola CEO who said, “In real estate, it’s location, location, location. In business, it?s differentiate, differentiate, differentiate.”
Find that signature dish.