I’m in San Francisco today – what a beautiful American city! I haven’t been here for about four years – when I used to fly in to train the West Coast office of a previous corporate employer.
Dreamforce is the Salesforce.com conference for users and developers. After walking around the city most of the afternoon, there was a big mixer last evening. It reminded me about what I love and don’t like about trade shows.
I’m on a mission to learn more about what sellers and sales teams are talking about – what are the challenges of the day, and besides some technology mumbo jumbo I’m sure I’ll hear – what works for those in sales and what doesn’t work. Will summarize my thoughts later in the week.
I have to give credit to salesforce.com for blasting some fantastic music throughout the Moscone Center West in between presentor sessions. Nice!
I picked up two books yesterday from vendors:
Hope Is Not A Strategy, by Rick Page of The Complex Sale – they use an acronym called R.A.D.A.R. (which stands for Reading Accounts and Deploying Appropriate Resources) – makes sense.
The other book I’m looking at is Select Selling Sales Fieldbook – Strategies to win customers by defning the ultimate target profile and discovering what they really want. Authors are Donal Daly and paul O’Dea of Select Selling. More on this book later, espeically the “steps to becoming a sales specialist.”
off to hear Mark Benioff’s conference kickoff….