My friend and blogging colleague, Jill Konrath, has posed an interesting question at the Revenue Roundtable and she’s started a good conversation. It is worth your time to hop over and take a look because it goes to the heart of why we’re in business. And it provides some valuable insight to help us direct our sales efforts more effectively.
Here’s an excerpt:
“…that got me thinking about what that “controlling insight” might be for people who sell. What was it that could lead to as many clients as you could handle or more customers than you could ever hope for?
…Even after serious consideration, I’m still not sure I have it right. But here’s what I’m leaning towards right now:
‘Focus on making a difference in your customer’s business.’
If a seller did that, their entire perspective of selling would change, as would every single customer interaction…”
Read the rest of the conversation by clicking here.
What do you think? Is this what salespeople (or anyone who sells, regardless of their title) should be focusing on?