I had a discussion yesterday, reminding me, along with other things, how often and how many of us fail to define success as a core element of our business plan.
Business is part of life. Most of the businesses that start up are bootstrapped, one person, small-office businesses. These are people doing what they want, pursuing their dreams. Not all businesses are about how many years to the IPO or being acquired. Not all businesses are about the exit strategy and eventually liquidity.
Success for me, in the formative days of building my business, was being able to make a decent living, doing something I liked to do, surrounded by people I liked to work with, doing something that I believed needed doing. I also wanted to be able to coach the kids’ soccer teams on Spring afternoons.
That’s just me, but it’s also a reminder that your business planning should start there. What is success to you? What is success for your business?