You wouldn’t go into a business meeting with duck tape holding your sleeve together, and you shouldn’t hand out a business card that is corrected instead of correct. And that’s the jist of the post on Small Business Brief. Hard to disagree.
The post quickly goes on to read that business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don’t make an effort to get them into the hands of those who can hire them or buy from them.
Beyond the annoying correction to email addresses, phone numbers, and physical addresses, are the business cards that simply state name, rank, and serial number. No message, nothing memorable about the organization, nothing to stand out from the crowd…nothing to jog your memory months later as you come across the card while throwing away those piles of paper in your office.
Look at your business card. If all it says is your name, address, and basic contact information, you’re on your way to being forgotten. Instead, add something about your business on the card – highlight a customer benefit, offer a guarantee, add a call to action. Be memorable. Treat your business card like the serious marketing tool it is.
In the meantime, be sure to read the full post at Small Business Brief. It’s a great reminder of how important business cards are in building a solid image and reinforcing your core message.
What’s the best and worse business card you’ve seen?