“The growing economic power of women consumers is transforming today’s marketplace. Find out how to tap into the desires of women–and watch your business take off.
By Joanne Cleaver
Freud famously wondered, “What does a woman want?” He never figured it out, but many business owners have?and are making money in the process. What women want right now is attention to detail in product design and service; the right choices, not endless choices; and a nuanced, longer selling process that respects their desire to understand what they’re buying before they take it home.”
– If you don’t already know it women are vital to your success. If you do know it it doesn’t hurt to brush up a little. -ed.