This blog is built on a ten basic concepts that I refer to as the ten strategic benefits of blogging. Pretty much everything that’s written here revolves around them. Why the term ‘strategic’? Well, that implies that a plan is in place. No business blog should be done without some formative thinking on who, what, when, why and how. This blog is dedicated to helping you and your organization answer those questions. It’s also dedicated to helping you succeed in realizing each of the benefits in question. Those benefits are:
Search Engine Marketing
Blogs give you an increased presence on major search engines, like Yahoo! and Google. A well-written, routinely updated, keyword-oriented blog can enhance your chances of garnering high rankings on search engine return pages.
Blogs provide a way for you to speak directly, openly and honestly with your customer.
Blogs serve as another channel on which to promote your brand and company.
Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition.
Blogs allow you to build personal, long-lasting relationships with your customers that foster trust.
Exploit the Niches
Blogs help you fill your particular industry niche.
Media & Public Relations
Blogs are excellent PR tools. The media calls you, not your competition.
Position You as an Expert
Blogs enable you to articulate your viewpoints, knowledge and expertise on matters pertaining to your industry.
Blogs help you manage your online reputation.
Blogs are inexpensive to set up, operate and maintain.
This blog is a sequel to my former business blog, Radiant Marketing Group, a business blog consultancy I started in 2004 and closed in July 2006 to join Blogging Systems as VP of marketing. Strategic Business Blogging picks up the same thought streams, memes and topics included there.