In yesterday’s post, I wrote about how companies – both big and small – need to be tracking the blogosphere, and there are many different tools out there.
Okay, great. You see what people are saying about you out there, but what now? Do you respond to each blog post and comment, no matter how large or small the blog audience is? Do you get roped into a comment dialogue that appears to have no end in sight? Do you worry about it snowballing, or hope things blow over and hope for the best? Do you set-up your own corporate blog to respond to different issues?Yes. And No.
Just like in any type of public relations, you need to weigh the costs and benefits of a response.
But, it is important that you go out there and correct any misinformation or misunderstandings about a company, or announcement.