Customer service affects all levels of your retail operation, so everyone on your staff needs to have the same mindset and follow the same policies. Be sure to work on the “people” part of customer service by always treating customers in a courteous manner. Go the extra mile by making a conscious effort to find what a customer needs or help resolve a problem. Encourage your staff to build a rapport with regular customers. When they come in, greet them and make them feel comfortable. A simple “hello,” “good morning,” or “thank you” can go a long way to building a loyal customer base.