Here is a simple question: what operating system does your mobile phone use? It isn’t really a trick question for many users, but it could sound that way. The answer(s) may even be fairly straightforward, given that the Apple iPhone has its own proprietary OS, while the same basic logic holds true for the various BlackBerry devices and Palm devices. It is less clear when a handset comes from a maker such as LG, Samsung, Sony Ericsson or other phone manufacturers. Many Windows Mobile users didn’t even know it was the operating system was on their devices!
So it is not surprising that the Windows Mobile OS, as well as Nokia’s Symbian OS have showed somewhat lackluster results in a a recent study conducted by CFI Group. According to the CFI’s Smartphone Satisfaction Study, it was found that many consumers of the so-called “generic” smartphones didn’t even know which operating system they had! For the survey, CFI categorized both Windows Mobile and Symbian-powered devices as generic. More surprising, the study reported that many consumers of these generic smartphone handsets didn’t even look to get a smartphone, but instead were pushed in that direction by the carriers.
That fact isn’t all that surprising either. Smartphones with their data plans and other advanced features pave the way for revenue streams for the carriers, even if the end user doesn’t use all those features. As for the ratings from the survey for actual satisfaction, the results also weren’t all that surprising.
The results found: iPhone scored the highest rating at 83 (out of 100), Google Android-powered smartphones came in next at 77, the Palm Pre also scored 77, while the BlackBerry scored 73 and the Palm Treo 70. Symbian and Windows Mobile devices were rated at 66. In fact, the iPhone was found to be the most beloved smartphone by its users, who seemed to be the most loyal. And 82 percent of iPhone users said they had the ideal phone, and 90 percent would recommend the device. Surprisingly 35 percent of users of the iPhone said they bought the iPhone because of word-of-mouth advice!
On the topic of carriers, Verizon Wireless was the most liked, with 86 percent of users giving it high marks, but only 38 percent of its customers said the phones provided made the most ideal smartphone. That could change next year when the iPhone arrives to the carrier—a point that makes sense given that the AT&T’s users found it to have the best smartphone (likely because of the iPhone, which is still exclusive to the carrier). AT&T scored 69 out of 100 among iPhone users and actually 73 among non-iPhone users! That comes as a slight surprise, but not surprising is the fact that about half of the iPhone users said they’d move to another carrier if that was possible, while 75 percent of non-iPhone users would remain loyal customers.
Mobile News: AT&T Buys Mobile App Developer
Is a wave of mergers and buyouts coming in the world of mobile? Could be, given that AT&T has just made a bold move by buying Plusmo, a mobile applications development company. Plusmo will become part of AT&T Interactive, and will develop apps for several AT&T platforms including mobile phones and PCs. Among the specialties of Plusmo are sports-focused apps, including Pro Basketball Scores, Pro Baseball Live and Cricinfo, with versions available for the iPhone, BlackBerry, Symbian, Android, Java/J2ME and WAP.