I don’t know if I can answer that question but I’ve come to realize that I must find ways to keep asking it.
One of the ways I do that is to force myself to read books, magazine, articles and blogs that remind me why I do what I do. (I say force because it’s just so darn easy to get caught up reading about the next new thing in your business.)
I think Worthwhile magazine is one of those must reads! From the magazine:
The editorial mission of WORTHWHILE is to put purpose and passion on the same plane as profit. WORTHWHILE offers a roadmap for business success that is more personally fulfilling and socially responsible. We live by the motto that it is impossible to have a meaningful life without meaningful work.
Invest in yourself today and go read something that inspires.