When you create a Google AdSense account you gain the ability to place ads on your site that Google deems relevant to your content. AdBrite allows potential advertisers to shop through a list of willing space providers. If you wish to carry their ads, you sign up, set a bid price, and wait for advertisers to contact you. Both AdSense and AdBrite allow advertisers and hosts to accept or reject ads based on a range of criteria, but AdBrite carries the added benefit of allowing you to do so on a case-by-case basis. Google does this with its “competitive ad filter,” which lets you enter URLs you’d like blocked, but the AdBrite solution is far more direct and user friendly.