Brian Pleet, President of Strategico Marketing Group says it this way:
Most organizations and professionals within them have never clarified what makes
them unique, valuable and different from anyone else who offers the same product/services.
Read more from Brian about how you can better position what YOU bring to the table that makes your services or products valuable to prospective clients.
Do you have your value proposition – your “mantra” – what makes YOUR business valuable – down to where you can tell others immediately, and ways to gain their interest? We’ll be talking more about that this week….. so start thinking about how you can convey more about your business.