Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
* creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
* unethically presents content differently to search engine spiders than to search engine users
Black hat SEO practices can provide short-term gains in terms of rankings, but if competitors report you or search engines flag your site as utilizing these spammy techniques, you run the risk of being penalized or banned by search engines. Much of Black hat SEO is focused on the fastest way to gain maximum results from search engine rankings with a tolerance for getting caught and starting over again. Black hat SEO focuses on the short term and not on long term, sustainable marketing results.
Black Hat SEO Techniques To Avoid:
* Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled, “Basics of Search Engine Optimization”
* Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
* Automated content – doorway pages: Using software to automatically create many, many pages of content that are purely for the purpose of getting indexed by search engines and not viewed by people
* Scraping content: Using software to copy content from other high ranking sites and representing it as your own.
* Cloaking: Cloaked content is basically a "fake" page that is filled with keywords the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
* Sneaky Redirects: Showing one kind of content to search engine spiders and another to users in order to hide keyword spamming techniques
For long term search engine optimization benefits, it is best to avoid any “tricks” and stick with creating fresh, themed content and to continuously pursue the acquisition of relevant, inbound links from authoritative resources.