I am in an interesting position now that we have moved from the big city to a small town.
In Los Angeles, networking and marketing opportunities abound. From NAWBO to local women’s groups, there are always opportunities to get out and meet new people; both those who own companies and those who are looking to hire a company for services.
Here, not so much.
There is a great downtown that consists of about fourteen buildings. I’ve seen a few great magazines that target the clientele of those living in this town, and I have noticed some advertisements for local groups that meet and that might provide some networking opportunities.
Yet that’s about it. I don’t see a chapter for NAWBO here or anywhere within an hour’s drive. Also, as I mentioned in a previous post, the town has a quite popular web design company that has been established and taken on many of the local companies over the years. Competing against that can prove to be difficult in a small town.
Yet not all of my business comes from the town in which I live. In fact, while in Orange County I developed two sites for locals and numerous sites for those living elsewhere. Still, it’s always a good idea to get out there and meet other people in the local area, if not for business contacts then for socializing and talking about being a business owner. I particularly enjoyed NAWBO events and felt really comfortable with the powerful women who surrounded me.
I was reading a message board that I frequent and a lady new to the design business stated she is finding it difficult to get new clients. She wanted to know how people do it when they are first starting off, don’t have a lot of examples to offer in their portfolio and need to acquire more experience in the field in order to obtain more clients. While she is in a different position, we are both seeking opportunities in which to expand our businesses.
I knew that many of the business women who read this blog would have some ideas, so I thought that today I would throw the topic out to you! What have you done in your professional life to climb the ladder, obtain new clients, showcase your talents and meet those in the community with whom to network or to whom to market? What has worked for you (I posted the telephone book question recently, for example) and what has not? What would you do the same and what would you do differently? And if you are in the same position as we are in right now, what are you doing to overcome the obstacle of obtaining new clients and marketing to the community?
Have a wonderful and relaxing weekend!