Much of marketing is concerned with a company’s image, both on an individual product level and for the corporation as a whole. One way businesses do this is through their logo and their corporate identity. Every company and every branded product or service needs a logo for this purpose. Your logo should mean something to your customers; it should convey a message about your company and your offerings. What If Your Company Doesn’t Have a Logo Yet?
When designing a logo, graphic designers try to present your company’s values visually. Be prepared to discuss your company’s values, as this will help the designer develop your logo. Once the designer has a good idea of the image you hope to portray, he or she will use fonts, color, placement, size, pictures, and design motifs to convey this to your customers.
Logo designers know that some images require a sense of movement in the logo design, while some need the strength of heavy block lettering. Logos for products for infants, for example, would be best served with soft pastels and lines that are rhythmic and flowing rather than having sharp angles. Read more about Logo Design.
Knowing the relative weight of each factor, a logo designer can then create a logo that catches the public eye and imagination, sends a subliminal message about your company’s image, and indelibly imprints the logo in the consumer’s memory.
There are four options for actually getting the design work done: hiring a freelancer, an ad agency, an online logo design specialist like LogoWorks, or doing it yourself. All have benefits and drawbacks, but for most small businesses, hiring a freelancer or using an online company are the most effective and affordable methods.