As Black Friday approaches and the holiday shopping season gets underway, many are considering their spending this year. Upromise conducts an annual survey on holiday shopping attitudes, and I received an interesting press release via email from the company. (Disclosure: I use Upromise to help in my efforts to save up for my son’s college.) While the fact that only 36% of respondents claim that they plan to spend less this year than last year was interesting, what really caught my eye was the information about what parents hoped for their children this holiday season.
My husband has been lamenting all of the stuff that our son has received lately. He really does have a ton of toys, and since his birthday was a few weeks ago, there is even more stuff. My husband wishes that people would just contribute to his college fund (a 529 through an Ohio plan), or give him something useful — like clothes. And his sentiments are not unusual. Here is what the Upromise survey found about what parents hope their kids get this holiday season:
- 47%: Clothing
- 38%: Gift certificates
- 35%: College savings contributions
Clearly a lot of other people are fed up with the materialism of the holidays, and the economic times have many thinking more about useful gifts than frivolous gifts. It’s an interesting trend. What do you hope your kids get for gifts this holiday season?