When is the last time you surveyed your audience?
Do you know who your ezine and/or blog subscribers are?
Do you know your ideal client?
Polling or surveying your network is an important element of of
having a successful online business and should be done at least once a
Recently we conducted a survey of the participants who registered for our Law of Action mentor program. We wanted to know their biggest challenges and who was attracted enough to our program to sign up.
The results were pretty interesting.
We used SurveyMonkey, a
popular online survey tool. There’s a free version but you’re limited
to 10 questions and 100 responses. We had more than 10 questions so I
upgraded to the professional level for $19.95/mo which I can cancel any
We got a 70% response from our survey group so that gave us a pretty good sense of who we’re working with, or rather who wants to work with us!
It’s the demographics that really interested me. Here are some of the results:
46.7% are 36 to 55 years of age
38.3% are 56 to 65 years
83.3% are female
85% live in the United States
78% are self-employed
13.6% are transitioning from a job to being self-employed
Of those that own their own business:
40.7% have been in business 5+ years
35.6% have been in business 2 years or less
54.2% sell both products and services
33.9% sell services only
54.2% have an Internet based business
11.9% have a physical retail location
49.1% have some knowledge of Internet marketing
40.4% consider themselves beginners when it comes to IM
68.4% have a website
49.1% have a blog
29.8% publish an ezine
52.6% do NOT have an ecommerce system
Now, this is not a huge group — about 85 people, so it’s not
representative of our entire network of nearly 10,000. But it is
indicative of the type of people who are
- looking for assistance with online marketing
- willing to invest in training
- attracted to work with The Blog Squad
The group also does in fact reflect our individual clients, though
we do also work with a lot of men so the gender number is a bit skewed
on this survey.
I’m curious to know your thoughts/experiences with surveying your customers and subscribers. What have you discovered?