Constant Contact started out by providing just email marketing services. It expanded into surveys (competing with Survey Monkey) and now its recently launched an event management service (competing head on with Event Brite, the service I use.
Constant Contact’s launch of its event management service instantly
begs the question, is it best to use a service from a vendor you
already use, or is it worthwhile to use a service from another vendor
if the service is better than that offered from your existing vendor?
As expected, Constant Contact’s email marketing service is VERY easy
to use, with simple instructions. No need to read a manual to know how
to use it.
What I did find lacking, as compared to Event Bite, is the range of
features and tools to really make managing and marketing your event
Constant Contact’s event service starts at $15 a month for up to
five concurrent events. The price point is digestible, but EventBrite
only charges you a fee as you make money from your events ticket sales.
I think Constant Contact has had a GREAT start. It offers the basics
of event management – promote the event to one or thousands, capture
registration information and track who has registered, including
handling ticket sales.
However, I’d highly encourage Constant Contact to add more features
such as adding certain ticket types, automated replies based on ticket
types, ability to embed registration forms into one’s own web page,
custom URLs and more.
Bottom Line: If you are looking for a very simple tool to help
manage your events, you’ll like Constant Contact’s new service,
especially if you are a current Constant Contact customer.
If you are already using EventBrite, for now, EventBrite gets a
thumbs up (several thumbs up) over Constant Contact. I expect that
Constant Contact will add new features to this service over the coming