If you’re selling something on the web as your home-based business, have you looked at the color scheme of your website to make sure it’s relaying the right message?
There are fewer things that will turn away customers quicker than an ‘eyesore’ mix of colors. And on top of that, it seems there are subtle messages that certain colors convey, according to this article at SitePro News, which goes into the potential meaning of each color. For example, Blue can relay tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and securitywhile on the negative side fear, coldness, passivity and depression.
It always helps to get some varying opinions on your color scheme and try different things. If you’re using a hosted shopping cart solution such as FinestShops.Com, it’s relatively easy to tweak your color schemes (without having to go into the HTML code) and test different combinations.
Web colors fall under the heading of those ‘little things’ and they can be somewhat subjective. But getting the right ones in place can make a difference when it comes to keeping visitors on your site long enough to become interested in what you’re offering.