Social media products and websites continue to gain popularity in
use and value in connecting people. Almost daily they become more
powerful tools for many organizations to engage their customers better.
So more and more companies are using social media because they know
their customers are too. In fact that’s often the first reason
companies have for diving into Twitter and other social media: to
discover what people are saying about them.
Recently, the May 2009 edition of the Buzz Study was released. It ranks the top 50
brands according to social media conversations (or “buzz”). It’s
interesting because it tells us what brands people are talking about
using social media. If your company is one of these brands, you need to
be aware of these conversations.
After looking at this study I did a little number crunching and
created another ranking, based on this data. It ranks the top segments
being talked about in the social media space for May 2009. Looking at
them this way, the top 10 segments in this Buzz Study ranking are (in
Top 10 Social Media Buzz Segments
1. Web applications
3. Software (tie)
3. Auto (tie)
4. Mobile phone (tie)
4. Gaming products (tie)
4. Sports (tie)
5. Technology (tie)
5. Consumer electronics (tie)
6. Government (tie)
6. Computer hardware(tie)
6. Online retail (tie)
7. Telecom (tie)
7. Entertainment (tie)
7. Clothing (tie)
(Note: This only ranks segments within the top 50 company data
in the Buzz Study. If you analyzed all the companies being talked about
in the social media space you could very well have a different ranking.)
This makes sense given how new social media and its usage is. But
will be worth watching over the next several years. We’ll see more
segments that are less technology intense move up in the rankings. As
that happens it will indicate a more widespread adoption of social
media by customers and companies.
Stay tuned for next month’s ranking to see if this top 10 changes.
And ask yourself, “should my company using social media to engage with