The same three questions apply here as well (see part three of this series for those questions). You want to make sure that the person has received the info because spam can automatically go into the spam folder and discarded accordingly. Make sure that if they did get it then they’ve read the info. And see what they think about it. More often than not I will send an e-mail and the person has no idea what I’m talking about and yet they have an interest in my services. Spam doesn’t bother me as much as most because I understand that it’s a part of marketing and getting my attention as a consumer. I think what most people forget is that they don’t have to respond or even react to the e-mail. If the subject line isn’t something you’d be interested in then delete it. If there is a link in the e-mail-don’t click on it. If you are interested in the product/service but aren’t sure about pursuing it further-do a Google search on either the e-mail address or phone number. This will often tell you whether this company is legit, or has complaints against it. If you decide to investigate further then call their number and see what they have to say. I’M NOT ADVISING YOU TO JUST OPEN AN E-MAIL AT RANDOM. Trust your gut. My rule of thumb is simple. If there is a company wanting to do business with me (that I don’t know) then I don’t click on their link. I just do the research on them (or their industry) thru search engines until I find what I want when I want it.
The bottom line is this. E-mail like most things in life can be used for good or evil. By choosing to use it the right way you’ll more than likely get the clients you want and without ticking off too many people.