As the internet becomes bigger and loaded with more and more websites, it gets tougher and tougher for your small business customers to find what they need. When they finally find it, trying to buy what they’re looking for can be a real challenge. That’s what happened to me recently and I finally gave up on making the purchase.
You don’t want your customers to do that, do you? Then you need to make sure they can find what they want.
Here are three website sins that were purchasing obstacles for me — and probably for your customers too.
- Have a descriptive menu of what you offer. If a shopper can’t find what they are looking for in a few seconds, they’ll be gone. Make it easy.
- Don’t hide behind your web page. Make your contact information easy to find. Allow them to call you if that’s feasible for your business. Offer live help (but make sure you’re available).
- Kill those dead links. Websites change. Pages go away. Make sure your customers aren’t landing on a dead page. There’s nothing worse than a customer being interested enough in clicking one of your links only to find that it takes them to an “oops!” page.