Hardly a day goes by that some email lands in my box requesting a link exchange. Although linking is a really good strategy for getting found on the internet and for getting good search engine placement, haphazard linking doesn’t do any good.
Plus most of the requests I receive are some canned copy that quickly tells me when the link proposer has been to one of my websites (or not).
Here’s a typical email:
We would like to offer you link-exchange partnership for two inbound links from PR pages having PR5/PR4 of Home page. We firmly believe that mutual linking can be beneficial for Search Engine Positioning/Ranking for our websites.
As soon I receive a conformation for the link proposal, we will place two links to your website.
Yuck. To begin with, although not revealed here, the site requesting this link isn’t remotely related to any of my site topics so the likelihood of the search engines giving it any weight is slim. Second — ack — look at the misspelled word. Third, if you’re serious about linking, set up the link, tell me where it is and ask for a link back. I’ll choose to do it or not. And last, page rank is so yesterday. These folks are talking about that little green Google Bar. There is a ton more that goes into ranking a page besides that little number. On top of that, sites don’t get page rank. Pages do.
So what do you do? If you want to spend the time doing a linking campaign, find partners whose sites will be meaningful to your target audience. Be genuine. And if someone doesn’t want to link to you, forget it and move on.
What do you think about site linking? Leave me a comment.