One of my favorite businesses is Mostad
and Christensen and while I’ve done small projects in the past for Arvid Mostad,
one of the owners, he has been a mentor for me at the same time he’s been a client.
I should have been paying him.
I asked Arvid to read my blog and then we were brainstorming
about the many things he does online and offline to drive website traffic for his
main business of Marketing Solutions for Accountants. He gets the Internet, but
brings a ton of direct mail and traditional marketing to the mix of helping accountants
reach their clients.
I’m going to have a more in-depth interview with Arvid, but this
story he shared with me reflected what I think many of us could benefit from for
our own traffic generation.
Excerpt from Arvid Mostad:
Designing your Web site to take advantage of the best
techniques for search engine optimization is a sound plan. If you cover all the
bases, you might just get on page one of the search screens.
But, I think it is a mistake to rely on search engines and links
from other sites to produce your traffic. Print media is still a powerful tool
for attracting new customers to your business. The current advantage is that a
small print ad can bring prospects to your site which can present unlimited
information to the would-be customer.
Here is a true story of print media success.
I recently sold an oceanfront home using an Internet site
and a daily newspaper. The Web pages contained all the normal information about
the home as to size, age, price, terms, etc. It also had 24 photos of the
property and surrounds. I bought a unique URL so that this property was the
only item on that site.
When the URL was on the host server, I ran an ad in the real
estate section of a large Sunday newspaper. The two line ad mentioned “Oceanfront
home on Puget sound, price, telephone number, and URL.” Since such ads were
pricey ($175 for two lines per day), I limited my ads to Sundays only. The ad
ran for six weeks and the house was sold to one of the ad responders.
Here is the interesting part. While the ad was in force, I
had up to 150 hits per day on the site. The fewest I had mid-week were 25 hits
per day. After the property sold, I discontinued the newspaper ad but left the
site up for another 90 days. The greatest number of hits during this period was
3 per day.
In conclusion, even if the search engines are bringing you traffic;
consider using other media to attract more potential customers.
END of Arvid Mostad comments.
Let me know if you try this or another idea like it and maybe
we can share your success story here. You can contact me with the above email or