One school of marketing says you should call your clients and leads fairly often. Doing this keeps them from forgetting about you and reminds them you are still there for them.
But how often is enough and how much is too much? Time for an example. There’s this training company I’ve used the past and a particular sales representative from that company calls me to let me know of classes they’re offering. So far so good. But in the past 8 or so years I’ve had the need for their training maybe 3 or 4 times. Yet the sales representative calls me every week!
Clearly this falls under the category of wearing out the welcome mat or “don’t call me, I’ll call you”. I wouldn’t mind if she called every so often, but every week is excessive given my minimal need for their services.
If you’re using the phone in your home based business to stay in touch with existing clients or follow leads, make sure you don’t cross that line into the territory where you aggravate them. In addition to it being bad customer relations, an aggravated client or lead might not think twice about looking elsewhere for their services.