I have to admit, I don’t read a lot of blogs. There are
less than 10 I read on a regular basis, in addition to my colleagues’ blogs here
at AllBusiness.com. But one blog I
watch regularly is written by Guy Kawasaki. I like Guy’s blog partly because you
never know what he’s going to write about.
For example, earlier this year, Guy wrote about
his trip to Minnesota (which he calls his new adopted state). Since I’m from
Minnesota this caught my attention.
What is memorable about his post though, is that he
writes about a grocery store he visited while here in MN. The store was
Byerly’s, which is our local chain of high-end grocery stores. It’s smaller than
the big-box stores and more expensive. But it provides a different experience
than the others do.
That experience moved Guy to write about (and take
pictures of) the Byerly’s store he visited.
On one level this is endearing.
Here is a store I shop at every week and I think nothing
of it. Being a marketing guy, I do notice and appreciate that Byerly’s offers me
a different experience than Cub, Rainbow or the other larger stores. But I have
rarely been moved to write about it and I’ve never taken pictures of the
So, to have a nationally known, well-traveled,
best-selling business guru like Guy Kawasaki fawn over this store is pleasantly
surprising. And it makes him seem more down to earth and more (no pun intended)
“guy-next-door-ish” than you might assume, given his accomplishments.
On another level this provides a good lesson for all of
We all see things differently.
I take Byerly’s for granted while Guy Kawasaki is
thrilled enough to write about it. For me it’s the norm. For him it’s something
different and exciting and worth sharing.
And he’s from the West Coast!
It’s easy for us to assume our world and our view of it
is the same as everyone else’s. But it’s not. Everyone else in the world has their view filtered by their experiences, their knowledge and their place. No two perspectives are exactly the same.
As we grow our organizations, we need to understand what
our customers and employees want from us. We need to discover how we can help
them and how we can do that better than anyone else. We need to get good at
seeing the world from where other people stand.
Find ways to see the world, and your business from other people’s point of view. It’s not easy but it can be valuable.
If we do this well we’ll be much more skilled at helping
our customers and employees get what they want. And we’ll find our ability to
grow our businesses will skyrocket.