It seems to me to be plain old common sense — in order to sell your products to your customers you have to be open for business when they are available to buy. So why then are so many businesses closed when they should be open? No wonder their owners are worried about revenue.
Let me give you an example of what I am talking about. A doctor friend of mine decided to get into the medi-spa business. However, the spa’s hours correspond with his regular medical office hours. Monday – Thursday 9:00 a.m. to 5:00 p.m. and half/day on Friday. In order to make an appointment for one of the spa services, you have to have free time during the day or be willing to take off from work.
Recently, I received a call from the doctor’s wife who wanted feedback on some new products they were thinking about offering. Then she asked if I would be willing to try some of their services. So I asked if there were any evening or Saturday hours available even though I knew the answer would be no. And no was my response to her because I won’t take time away from my business to go to the spa.
The doctor is really worried about the viability of the medi-spa. It isn’t generating the revenue he anticipated. Doesn’t surprise me. Over half of all women work today and it’s working women who have the disposable income to spend on spa services. He isn’t meeting the needs of his customer base.
I see the same thing with hair salons who are only open late one evening a week or other such service providers who don’t stay open during the times when they could generate the most business revenue.
No one likes working nights and weekends, but if the nature of your business demands it, then that’s the way it is. Make it easy for customers to do business with you and you will be rewarded. It’s so simple. Give customers what they want.