This from a WSJ article on ecommerce shipping this morning (requires subscription):
"Shipping costs can factor heavily into how consumers shop online. In an online survey of more than 8,500 people conducted this spring by ForeSee Results Inc., an e-commerce research firm in Ann Arbor, Mich., more than one-third of those polled said a free-shipping offer was the most influential factor in their decision where to make their most recent online purchase. And analysts say high or hidden shipping costs are one of the most common reasons that consumers abandon online shopping carts before completing their purchases."
Do you agree?
What are your experiences when experimenting with shipping offers?