“The Sales and Marketing of American Politics
No self-respecting marketer could possibly condone the way George W. Bush and John F. Kerry are spending their sales and marketing budgets.
Even though record-breaking sums were lavished upon television commercials in the months leading up to the national conventions, the dynamics of the race remained about the same as they were before the two candidates blew all that money.”
– Cool thoughts and true stuff. TV just isn’t as potent as it once was, there’s too much dilution there. The political candidates should rethink their actions. It’s as if they learned nothing from Dean’s success in using innovative ideas to create a call to action for supporting his product, himself. Unfortunately, Dean also seems to have underestimated the power of TV to bring him down. Remember, don’t forget the past when you innovate, but don’t forget to innovate. -ed.