MarketingVox has a great post on Vonage’s PR efforts – that are truly going straight to the public in terms of trying to garner support. Here’s a link to the story – and my take is that PR folks need to stop thinking YouTube is going to save the world or reinvigorate their PR efforts.
How about just having a real and frank conversation with your customers? No PR spin. No “us against the man” spin. Just conversation.