In my travels recently, I happened upon a great store in New York. Grove is a home furnishing retailer started by Sarah Tallman, an interior designer.
As you know, I’ve been preaching the importance of visual merchandising, of creating an inviting store experience, in creating a sense of discovery. And Grove does this.
From the moment you see the front of the store (with the ceramic dog outside that tells you to take a peek) to the great front windows, the store literally calls you inside.
Once inside, Sarah has created a store that feels like a home. Her merchandise is set up in great fixtures, from etageres to bookcases. Even the brick walls have prints on them that are for sale.
You want to linger. You want to talk to Sarah to learn more about the pieces and her inspiration for buying them. You want to have that great retail experience — a mix of a great store environment, great customer service, and great merchandise. And Grove delivers.