It is a new, new world. A truly virtual world called Second Life, “A 3D Digital Online World Imagined, Created, and Owned by its Residents…”, where people are creating real businesses in a completely virtual world that make real money. Case in point; Nephilaine Protagonist is a fashion designer in Second Life. She has created a storefront and sells her clothes for Second Life’s currency. The key here is that you can exchange Second Life currency for real world currency and Nephilaine Protagonist makes a living from her work in the virtual world doing just that. I can hear you saying, “Websites are virtual entities and you sell products on them, there is nothing new here.” But there is. The new thing is that Second Life is a complete world. It has its own products and services. Essentially it has its own economy and you can even own pieces of the world. The only thing is that it is all virtual. It only exists as bits and bytes on a computer’s hard drive. It is like it is a separate country and you even have to do a foreign exchange transaction to convert from Second Life currency to American dollars. What does all of this mean? It means that now you can run a business that only exists in peoples minds. It means that you are only limited in the products you sell by the imagination that you have. It means that you can test your business models in a functioning world before you bring them to the real world. It means that you may be so successful in the virtual would that you never bring your business to the real world (except the money you are making.). Sound scary? Maybe for now but I think everyone will get used to it. After all, it is already happening. – Doug Kersten Virtual World, Virtual Business, Virtual Product, Real Money! RocketBoom has a great video interview of Nephilaine Protagonist. RocketBoom is a daily vlog (video blog) with Amanda Congdon. If you get nothing else from this post make sure you watch RocketBoom. They are quite funny, in a serious sort of way.