Last July I posted about a plumbing company
that’s using video to attract new clients. I had forgotten about it
until I saw a link to the post in my blog stats. Since we’re hot on
video these days, I thought it a good idea to remind you about this
forward-thinking use of video on the ‘net so you can study what they’re
doing with FlushTV.
This past Sunday, Patsi and I attended Tom Antion’s Buttcamp in Los Angeles.
Not only were we fortunate to get the stage for nearly an hour to talk
about business blogging, but Tom spent at least an hour talking about
using video to dominate search engine results and drive more traffic to
your products websites.
Hearing Tom again and seeing the results he’s getting from the 250+
videos he’s posted on the web, make me more determined than ever to
keep up with this tactic. Tom records 10-15 short (1-2 minute) videos
every morning with tips about public speaking and Internet marketing.
Right now, I’m working through the 20 videos we’ve produced so far. Everyday I’m uploading a few more to our Traffic Geyser account and getting them out there. I’m also posting them on our Facebook fan page to get more exposure.
One thing to remember when you’re creating videos — you must edit them
to add a caption with your blog or website URL. You want to make sure
you’re driving traffic to a site where you can convert the visitor to
sign up for something like a free report or a free trial to a
membership site. We’re driving people to find out more about our free white paper.
You can also include the URL in the description for the video and lots
of the video sites make that link active if you include the http://.
How are you using video to promote your business?