So I’ve been watching CNN’s coverage of the Antioch, CA
kidnapper and the parade of experts they’ve had on. Today, it was a medical
doctor (I think a neurologist) from Johns Hopkins University talking about the
effects of a head injury on antisocial (kidnapping, for instance) behavior. I
can’t help but think that the big guns are just waiting for when they can have
the victim and her mother on and for now are simply trying to keep the story
alive by pulling in as many experts as possible.
think it’s important to keep your experts visible, but I also wonder if
sometimes the media goes too far out of its way to maintain a story’s relevance.
As a viewer, I am little tired of it and as a publicist I’m sort of cringing.
Clearly, my peers who are nailing coverage for their experts are doing their
jobs and doing them well. But again, I’m not always sure that those flashes of
stardom are necessarily the best strategy. Sometimes it just looks a little
desperate to me. A psychiatrist was on yesterday, clearly on vacation in Cape
Cod. She had what looked like a sundress on and had that smiley vacation
expression, not the serious demeanor that one might really want to see in her
client. Okay, maybe I’m being really picky, but I think a little selectivity is
not a bad thing. My parting words today: make sure the opportunity will still
look good after the hit. I know there’s a lot of exciting anticipation that
accompanies a booking, but you’ve got to measure out as much as possible the