Any enterprising entrepreneur will find numerous ways to get the word out about their business. Some use those vanity license plates on their cars so no matter where they travel, people know what they’re about. They can be a great way to tease people into wanting to know more about your business. Because they have to be short and to the point, they remind me of Google AdWords — for cars. But they’re missing something. And that’s a call to action.
The other day I was behind a car with the vanity plate:
I COACH U
I had to chuckle and applaud that person for their creative talents. But there in lies the problem. There was nothing else on the car (like a bumper sticker or a sign) that told me what to do next. It would have been simple to add a website sticker just below the license tag — one that would be simple to remember — so prospects could take the next step. After all, although I thought it quite clever, it’s highly unlikely anyone would bother to check the DMV to find out who this person was so they could learn more.
Does your marketing drop the ball? Have you seen other examples? Leave me a comment.