Value. It is rapidly becoming the main ingredient in successful restaurants across the country. The once chic, small plate restaurants are suffering more than others, unless they have a bar crowd, as does Medjool, in
The question customers are asking themselves today is “How much am I getting for the money I am spending?” And, if you are oing to get customers to wrestle their credit cards out of their wallets, value has to enter into the equation. The question arises though, what exactly is value?
On a quick tour of three popular grocery chains in the
This is not a new concept, by any means. Yet, Whole Foods- who has been hurt during the recession – actually has chefs roaming the store’s floor, constantly looking at the buffet stations and speaking to the customers, giving the perception that it is a restaurant.
They are working on capturing dining dollars.
We all have to come to the realization that dining has become a daily part of everyday life and it isn’t necessarily a luxury of enjoyment. If you have designed your restaurant for that special occasion you are probably feeling the pinch more than the casual dining concept down the street.
Value, however, comes in many forms. To think that value is just a portion on a plate for a reasonable price is wrong. It’s your job to make sure your customers know the value you offer.
Here are ten tips on value.
1). Value is a fair portion at a fair price.
2). Value is superior ingredients.
3). Value is great service.
4). Value is a better napkin, better glassware, and better silverware than a customer expects.
5). Value is knowing the locals and the regulars and treating them like special guests.
6). Value is treating visitors like locals.
7). Value is clean windows, clean bathrooms, and a sparkling kitchen.
8). Value is a menu that pleases everyone in the group.
9). Value is being able to substitute Broccoli with Asparagus.
10). Value is letting your customers know how much you appreciate them and on occasion, sending them a complimentary drink, dessert or appetizer.
Total value will win in the long run.