Value is that mysterious — well, value — that connects what you receive for the price paid. Value is comparative; without a basis, you can’t say something is good value or poor value.
Do you know what the value of your product or service is? Doesn’t it depend on what your customers think it is? Don’t be afraid to ask them. The very asking may raise the value they place in you, just because you valued them enough to ask
Ryan Allis over at StartupNation Blog has some good tips on Improving Your Product’s Perceived Value. They’re really about understanding what advantages you offer over your competitors and then stressing them in your marketing:
- Emphasize your product’s [or service’s] quality.
- Tell success stories (Be sure to ask permission before you name names.)
- Tell about your top quality customer service.
- Stress your product’s [or service’s] convenience.
And don’t forget to make quality and convenience part of what you offer so you can honestly make these claims.