While I may be new to the topic of effective communication, as a writer, I recognize acutely what a difficult thing it can be to understand, to achieve, to explain.
Here are the basics on the strategic use of communication. While you may need to fine-tune some of the specifics to match your company’s assets, needs, and philosophy, these are the fundamentals to effective, strategic communication :
Understand the goals of your business. All communications should support the achievement of business goals; those that do not are marginal and therefore are of little value to the organization. Communication that helps to achieve your professional, business goals requires time, money and other resources.
Communication goals must align with business goals.
Research is required. Understanding audiences and the best ways to reach those audiences, these necessities require solid, dependable data. The best, most efficient way to acquire such data is a communication audit done by an outside expert. If this is not an achievable deliverable, you should conduct in-house research before beginning a communication program.
Hire experts. Communication is just as specialized as sales any other corporate function. When talking about communication strategies for your business, you need someone who possesses both tactical knowledge with an understanding of business strategy.
Measure the efficacy of your communications. Demonstrate and qualify the strength of your business communications. How effective is your website?