If you’re selling products on eBay or on a web site as your home-based business, at some point you have to write something which describes those products, with the intent to attract customers.
It’s well known among marketing professionals that customers respond to sales copy that speaks directly to them and accurately describes what the product can do for them.
Why not apply this idea to your eBay listings or web site descriptions? Just use the word ‘you’ generously.
This product automatically slices and dices.
This product automatically slices and dices for you.
All I did was add ‘for you’. ‘This product lets you ___’ or ‘this will give you ___’ are other examples of how you can structure a ‘you’ based product description.
It’s really easy to convert a neutral sounding product description into a inviting sounding product that reaches out to your customers and make them want to buy. Just say ‘you’.