Continuing with the topic of selling being an admirable thing to do, I want to make sure that readers understand the context of what I am saying. If you see my previous posts on selling being admirable, or listen to the audio – I want to stress that so many people have hang ups about the words.
It’s not surprising that others have embraced things like, Selling Sucks! One reader sent me an email from an author who says,
the secret isn’t to sell but to get people to come to you wanting to buy……..
Hmmm… well, dear reader, consumer of all things, I would rather talk to you about being an agent of change and a professional seller than about putting people into a magical state of wanting to buy. I believe it is fine to say that part of what we do as professional sellers is offer hope, and we show a brighter future. We come from a place of abundance, where we believe fully in our products and our services (or we DON’T sell them). Being congruent and ethiscal is a huge part of professional selling.
I embrace sales programs at universities that are finally being offered (over 30 schools around North America) – because as stated before, it IS admirable and necessary to have the role of change agent, sales professional, or whatever you call what it is that you do.
People who run businesses and walk around thinking they don’t sell, but rather, they lead people to buy….. that’s fine, but I call it as I see it. To me it looks like some professional sellers out there have embraced the idea that people don’t want to talk about selling because of all the bad press the small percentage of POOR, unethical sellers have created – and don’t want to focus on the very helpful, needed role that a true professional seller has in his or her community.
Send in your comments on who the greatest professiona seller is in your community – I’m offering a reward for the best story.
PS – keep selling!