Many businesses have an email newsletter. Just about everyone has blogs. Most all have web sites. Everyone can sell online.
What is still missing is an integrated system to bring many of these
tools together and turn them from tools of passive marketing into
aggressive sales boosters. How?
Well just about all of use have an email newsletter. People sign up
for it and we faithfully send them an email newsletter once a week or
However, if we want to really engage customers and get them to buy
from us over and over again – we must initiate a specific plan to
“date” them and “marry them”
Let’s think of our romance/committed relationships.
We’re interesting in finding a gal or guy to marry or spend serious
time with. Maybe we are at a local restaurant, at a library, at the gas
station, wherever – and we spot a potential “person of interest”.
What if we went over to the unsuspecting “person of interest” and
expressed our desire to marry them. We have never met them before, mind
They’d probably think we were a freak.
Instead, what if we offered to help them pump gas or helped them clean up a spill or find a book.
We’ve just started a relationship with them. So we get talking more
and more and have our first date. Things are progressing, we are
learning about each other until one day we get married.
Strategic and automated marketing to your customers is no different.
Instead of merely capturing an email address or relying on our web
site, automated marketing enables you to engage your customers based on
various triggers or their interests.
For example, maybe you get thousands of customers to your web site,
some buy, some download an article, others fill up their shopping cart
but abandon it.
It is vitally important, if you want to BOOST YOUR SALES that you ensure you can automate how you engage customers.
Maybe for customers who buy a product (or a certain one) you send
them a coupon for a 10% off of their next order. If they have not used
the coupon in 30 days you remind them. Once they use the coupon, you
thank them and ask them if they would like to send a friend a free
coupon as well.
Do you get it?
Automating your marketing efforts enables you to reach out to your
customers or potential customers. Over time, you’ll find more and more
of your sales not coming from customers, but very loyal customers.
All About Spelling, Inc. is a family-owned business, that quadrupled
its sales in the first year of using automated marketing (they used InfusionSoft).
“When we started the company three years ago it was based on a
desire to fill the gap in providing a thoughtful method for spelling
and literacy learning in the home,” says co-founder and owner Marie
Rippel of her and her husband’s endeavor to turn their passion into a
business. “We soon found that the demand was great, but we couldn’t
keep up with it all, and had to settle for the sales we could handle.
When a customer had a simple question, we’d have to spend valuable time
just checking the shopping cart, e-mail and paper systems to find the
answer. Now, it’s all in one place. Things like tasks and notes can be
added right into the customer record, email campaigns can be started
and stopped and records of sales and refunds are simple to locate.”
If you are serious about growing your business, conducting “business
as usual” is not going to help. You’ve got to get out of Excel and
manual marketing and automate your marketing efforts.