With great pleasure I heard social media and brand expert Steve MacDonald present to a room full of small business owners and entrepreneurs on how to leverage social media and use a megaphone (the web) to help get your message out and begin a conversation with customers.
Steve, founder of Studio HDV, helps businesses get a consistent brand message out to the world through a variety of social media tools. His presentation was rich and offered “probably too much information” according to him.
What I observed was interesting – in this room of 50 or so folks – (Steve usually fills a room at 100 and others are turned away) in many, I saw and heard a sense of being overwhelmed with all of the tips and strategies. In my work I see this and it holds people back.
Being the proponent of “1% improvement” on a regular basis, I have these suggestions –
1. Sign up for a strategy-packed newsletter like Steve’s – just don’t try to do everything at once.
2. You can hire a high school student or college student to help you with some of this “newfangled” technology. Believe me, younger folks have no issues with setting you up on Twitter, and they probably can explain why as a business owner this might be valuable for you.
3. Think benefits – and think of this as part of your marketing/promotion time. It really DOESN’T need to take you away from running your business – on the contrary – it will probably open bigger doors to bigger opportunities.
4. Think bigger. Refer back to your business plan and focus on your goals. Does getting your message out and growing revenues more fit in? If so, get on to it.
There were others who immediately got their “2 new things to implement right away” and have done this. I’ve received emails with them telling me how great they feel taking some initial steps toward a bigger audience.