If you’re selling products online as your Home-Based Business, you know the importance of selling the products that people are looking for. After all, it doesn’t matter how much you enjoy a product line if no one wants to buy those products. Researching the viability of selling a product is important to the success of any web business, home-based or otherwise. One way to conduct this kind of research is by using a PayPerClick Search Engine such as Google Adwords.
With Adwords, you can set up a PayPerClick ad campaign very quickly. You would set up ads with the potential products as your keywords and then probably group them in some meaningful fashion. You don’t need your own website to run Adwords ads by the way. Just send the clicking users to someone else’s website (someone else who is selling the product line you’re researching).
The advantages here are that you will get statistics on what people are interested in buying very quickly, with more accuracy, and with far less work than other methods. The obvious disadvantages are that you are paying for clicks and sending people to a ‘potential’ competitor’s site. (By the way, your potential competitor will seldom complain about this arrangement; they’ll usually be happy to have the free traffic.)
One way you can offset the cost of paying for clicks is by looking for sites that sell the product line and that also have an affiliate program. Sign up for their affiliate program, THEN send clicks to that site with your PayPerClick ad. As an affiliate, you’ll get commission for the clicks that result in sales. That will help offset your PayPerClick costs (depending on the affiliate program, you might even make some money). Also as an affiliate, you’ll get some reporting details on the items sold that you wouldn’t get otherwise.
While PayPerClick is usually used as part of a permanent marketing strategy, it can also be a quick and reliable way to determine whether that product line you’re considering has market potential.
Don’t want to bother with PayPerClick for your product research? Stay tuned, tomorrow´s subject is doing product research on eBay.