In a recent post on BizTipsBlog I wrote about David Meerman Scott’s use of video to promote himself as a speaker. I also recommend you listen to the interview we had with David Meerman Scott on our Blogging and Beyond show last June: You Are What You Publish.
The reason: Scott’s book The New Rules of Marketing and PR is widely touted as one of the best business books in 2007 and we discuss that very topic in the interview. David Meerman Scott practices what he preaches about using the new social marketing tools to gain massive visibility on the web. You see it in action with the video and his use of sites like Facebook and YouTube.
Maybe you wonder if you can do what he has done with this particular video. Yes you can! The tools available today are simple and inexpensive. All you need is a Flip Video and a friend to shoot the video while you speak about your expertise. If you have a tripod, you don’t even need the friend! There is free video editing on your computer — on a PC with Windows, it is Windows Movie Maker (under Accessories in your Program list), and iMovie on Macs.
Then set up an account on YouTube, upload your video and share it with your network. Post it on all your social networking sites as well. Trust me, you don’t need much in the way of tech skills to do any of this. Go ahead and try it.
Want to see The Blog Squad’s videos? Check out some of our videos, both professional and, well, not so professional! 🙂