Trying to find out just the right clue to get your foot in the door at a key prospect’s business can be a challenging task. But thanks to the internet there are plenty of sources to help you snag the tidbit of information you need.
The only problem is that where there once was scarcity, there is now abundance. So where do you start? At some online forum, a social networking site, somewhere else? It can all be very overwhelming. Well here’s a bit of advice for you.
According to Danny R. Faught at Tejas Consulting, sniffling out what you can find on LinkedIn can be enormously helpful. Read his thoughts about Researching a company in 24 hours or less.
And then hop on over to Scott Allen’s Fast Company column and see what advice he has to offer about which is the best tool for closing more sales and connecting with the right people online.